These projects are Activision property. I do not own the rights to any of the materials in these projects. The imagery on this page is purely for demonstrative use only.
Creative Leads: Todd Pruyn, Alyssa Homan
Creative Direction: Alyssa Homan, Eddy Densow, Raven Cruz-Fadden
Illustrations: Raven Cruz-Fadden
Tony Hawk's Pro Skater 1 + 2 is a 2020 skateboarding video game developed by Vicarious Visions and published by Activision. It's popularity has been rooted in skate culture since its inception. The primary goal was to continue the stylistic branding of the game and incorporate those various elements into various social media content comprised of custom illustrations, photo manipulation and more.
This strategy aimed to position Tony Hawk's Pro Skater 1+2 as a timeless gaming icon, resonating with both first and new generational fans and players. The integration of illustrations and content reminiscent of the game's culture served as the foundation for a highly successful social media campaign, which spanned two years.
Implementation:
• Market Research
• Strategic Rebranding
• Cross-Platform Presence
• Engaging Content Creation
• Collaborative Partnerships
Results:
1. Marketing Success: the revitalization campaign garnered widespread attention, resulting in a substantial increase in brand visibility and positive sentiment within the gaming community.
2. Impressive Game Rating: the efforts culminated in an exceptional overall game rating of approximately 96%, reflecting the success of our strategy in delivering a product that resonated with both critics and players alike.
3. Expanded Player Base: the cross-platform approach led to a significant expansion of the player base, reaching new demographics and rekindling interest among existing fanbase.
The revitalization of Tony Hawk's Pro Skater 1+2 in 2020 stands as a true testament to the effectiveness of a well-executed strategic and overall cohesive visual campaign. By blending nostalgia with innovation and adopting a multi-faceted marketing strategy, we successfully reposition Tony Hawk's Pro skater as a thriving and relevant gaming franchise. The case of Tony Hawk's Pro Skater 1+2 serves as an exemplary model for rejuvenating established IPs and ensuring their enduring success in an ever-evolving gaming eco-system.
