These projects are Activision property. I do not own the rights to any of the materials in these projects. The imagery on this page is purely for demonstrative use only
As part of Call of Duty’s 50th Anniversary of Hip Hop, I contributed to the design and development of custom in-game content and external marketing assets. This large-scale initiative was a cross-functional collaboration with teams in marketing, video, game development and executive leadership, working closely to deliver a cohesive player and fan experience. The campaign featured partnerships with iconic artists including 21 Savage, Nicki Minaj, and Snoop Dogg, requiring designs that authentically bridged Hip Hop culture with the Call of Duty brand. My role focused on creating visually impactful assets that elevated the event’s presence across platforms, supported brand storytelling, and resonated with a global audience.
As part of the design team, I contributed to the development of a Hip Hop–inspired logo created for Call of Duty’s 50 Years of Hip Hop celebration. While my initial design direction was not ultimately selected, I played a key role in art directing and refining the chosen logo, ensuring it struck the right balance between Hip Hop culture, gaming identity, and professional polish. The final mark was widely celebrated as a strong visual anchor for the campaign, resonating across in-game assets and external marketing.
To further capture the energy of Hip Hop’s 50th anniversary, I created a series of illustrations inspired by graffiti murals and throw-ups. These designs were integrated directly into Call of Duty’s in-game environments, adding an authentic urban aesthetic that celebrated the roots of Hip Hop culture. The artwork served as visual storytelling—blending the raw, expressive qualities of street art with the immersive world of the game—to enhance the overall player experience during the celebration.
Left: Concept sketches for the main title logo, in-game icons and nameplates created in Procreate on an iPad Pro.
As part of a cross-disciplinary design team, I helped create custom iconography requested by each artist to reflect their distinct personalities and styles. This collaborative effort resulted in a suite of designs that were applied across in-game icons, digital stickers, keychains, and other marketing materials. By working closely with fellow designers and stakeholders, we developed assets that not only represented each artist authentically but also maintained consistency with Call of Duty’s visual identity, strengthening the overall impact of the Hip Hop 50 celebration.
