Crash Bandicoot 4: It's About Time
These projects are Activision property. I do not own the rights to any of the materials in these projects. The imagery on this page is purely for demonstrative use only.
Activision Marketing Creative Team
Lead/Art Director: Alyssa Homan
Designers: Kim Loya, Ash Holcomb, Jaclyn Jessup, Eddy Densow, Raven Cruz-Fadden
In 1996, Crash Bandicoot made a significant impact on the gaming industry with it's original, self-named title game. Over the years, however, the brand faced challenges in maintaining its popularity. Recognizing the untapped potential, our team embarked on a strategic initiative to revitalize the IP in 2020, resulting in remarkable marketing success and achieving and outstanding overall game review of approximately 96%.
The primary goal was to breathe new life into the Crash Bandicoot franchise, leveraging its nostalgic value while introducing innovative elements to captivate a contemporary audience. The strategy aimed to position Crash as a timeless gaming icon, resonating with both existing fans and a new generation of players.
Implementation:
• Market Research
• Strategic Rebranding
• Cross-Platform Presence
• Engaging Content Creation
• Collaborative Partnerships
Original illustration concepts for social media posts.
Results:
1. Marketing Success: the revitalization campaign garnered widespread attention, resulting in a substantial increase in brand visibility and positive sentiment within the gaming community.
2. Impressive Game Rating: the efforts culminated in an exceptional overall game rating of approximately 96%, reflecting the success of our strategy in delivering a product that resonated with both critics and players alike.
3. Expanded Player Base: the cross-platform approach led to a significant expansion of the player base, reaching new demographics and rekindling interest among existing fanbase.
The revitalization of Crash Bandicoot 4: It's About Time in 2020 stands as a true testament to the effectiveness of a well-executed strategic and overall cohesive visual campaign. By blending nostalgia with innovation and adopting a multi-faceted marketing strategy, we successfully reposition Crash as a thriving and relevant gaming franchise. The case of Crash Brandicoot 4 serves as an exemplary model for rejuvenating established IPs and ensuring their enduring success in an ever-evolving gaming eco-system.
